The National Geographic Society has re-branded the fight against geographic illiteracy as "geo-literacy." For decades, the society has been the major voice in the fight for U.S. federal government funding of geographic education in schools. In an editorial Daniel C. Edelson (@NatGeoEdelson on Twitter) writes, "The National Geographic Society's concern for geo-literacy comes from our mission. We see geo-literacy as providing the tools that will enable communities to protect natural and cultural resources, reduce violent conflict, and improve the quality of life worldwide. However, having a geo-literate populace is also critical for maintaining economic competitiveness, quality of life, and national security in our modern, interconnected world." As part of this re-branding, the society has just launched two great videos that I highly recommend watching, What is Geo-Literacy? and Why is Geo-Literacy Important?. Here on my site I have an article about the efforts of the National Geographic Society and others to improve geographic education.